With more than 25 years in the dental industry, Associate Professor Matt Hopcraft is a recognised leader and expert in dental public health and advocacy. As a dentist he has worked in the Army, private and public dental practices, and then as an academic at The University of Melbourne. A/Prof. Hopcraft is a strong advocate for measures to improve oral health in the community including improving access to care and for healthy eating. He is currently the CEO of the Australian Dental Association Victorian Branch and an honorary academic at the Melbourne Dental School, The University of Melbourne.